Wednesday 9 March 2016

Unit 3 - Marketing, Social Media and Blogging

As in the title, this will be able social media and how social media is effecting art today.
Most information will be taken off internet/from the class. 

Social Media. This is what social media are most likely to be using for:
  • Things you can use is Facebook, twitter, Blogger, YouTube, Instagram.
  • An online journal to log your through.
  • Somewhere to share your inspiration with friends/family or even random person.
  • Fun and creative project used to fill space time.
  • Interactive.
  • Live and current.
Art Blogging. The current best art blogs chronicle a life spent on the art circuit, combining several formats. This is an example:
  • Journal-writing
  • Art-criticism
  • Gossip
  • Market news
  • News-oriented journalist
  • Interviews
  • Opinionated editorial
  • Academic Theory
  • Social analysis.
An interesting lady called "Lori Waxman" who spent her long days in markshift office at dOCUMENTA (13) performing 60 wrd/min art critic. which mean she'' be penned on the spot and it's every 1 per 20minutes or 1 person per minute but she would give you a quick feedback of what needed to do so the artist can get improve.

Another interesting person , called Pablo Leon de la Batta.
The successful 21th century art writer is self-publicized as a fully immersed jack-of-all-trade; dela Barra is considered to be:

  • Blogger
  • Exhibition marker
  • Researcher
  • Editor
  • Independent curator
  • Kunstworker
  • Museum/arts fair/collections/adviser
  • Snap-shot photographer
  • Retired architect
  • Aesthetic dilettante and more. 

After looking into those people and talk about what they did with their career that involving with social media, now we starting to talk about why is marketing important?

  • The reason why they are important, is because art marketing is part of the business side of art industry. Even if you have amazing creative and designs but if the art doesn't getting sale then it would almost be worthless. It's also important as the creative side of making art. 

The Power of Instagram.
  • For the past few years, Instagram has been influenced for artist to post their work and let the whole world to see what they did. It's an easy way to get everyone to see your work without costing anything to post as well. Many artists, galleries, action house and art collectors, who use it to promote art that they are selling or offering beside the scenes. 
  • It started in 2010, an online mobile app that allows user to share square, polaroid-style images and 15 second videos, this is a really popular social media for photo and short clip  for the world to see and there are over 300 million users. 



The jobs related to Art Marketing.
Explaining what kind of jobs the art marketing can be relating to.

The thing i like about this, is how social media can be useful to art. Nowadays people got their life in social media, it's easier to share the work around the world without having to that place. It's easier to communicating with everyone as well, just share and if they like your work, they'll share and there may be the chance that you'll work can get the big hit. 





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